Project Overview
When First United Realty came to us in 2010, they needed major help in the digital space. They were still running ads in magazines and newspapers, answering the phone and sending out printed brochures. Not quite convinced that they could sell land online, they asked us to build 8 new websites.
Project Execution
Instead, we suggested combining these sites into one in order to increase the SEO value. Thankfully, they listened to this advice, and it's worked out very well.
- We combined all of their real estate sites into one, ArizonaLand.com (at our suggestion)
- We optimized every page on the site for organic SEO, painstakingly labeling every image, tagging every page (over 200 of them) and optimizing copy.
- We created ongoing, inbound SEO linkbuilding campaigns, AdWords, Facebook and YouTube campaigns.
Results
Today, First United Realty is very happy with their results. In fact, it hs been going so well that they recently, briefly, ran out of land to sell! Their website is definitely the "800 pound gorilla" in their space, easily eclipsing the traffic of all of their competitors combined.
- We have organically built their email newsletter to over 50,000 interested shoppers
- Email open rates are currently about 20%, double the industry average
- They still rank #1 for every search term they want to rank for - and they have for 13 years and counting
