Our process consists of a 4-hour Disruption Workshop featuring customized exercises. It establishes what makes you unique and why consumers need to consider you over your competitors. The Disruption Workshop allows us to craft a powerful message and image designed to trigger a “buzz” around your brand. This brand discovery process is crucial for maximizing the long-term success of your company. The Disruption Workshop gives the process direction, strategy, defines personality, and strengthens loyalty to accelerate growth. Additionally, the discovery process starts with extensive research. Our audit evaluates the brand competitors, communications, consumer perception and competition in your field. Upon completion of the Disruption Workshop, your new crafted brand will set the direction, tone and messaging. This process will define, differentiate and produce a clear brand identity.