American Crew is more than just another product supplier. It’s the leading salon brand created specifically for men and the stylists they trust.
We leveraged customer insights and in-depth research to guide the development of American Crew's new packaging and messaging. Through surveys, focus groups, and market analysis, we identified key preferences among our target audience, including a desire for a more modern, minimalist design that reflects sophistication and authenticity. Customers also expressed the importance of clear, concise product information and eco-friendly packaging. Based on these insights, we refreshed the packaging with a sleek, contemporary look, using sustainable materials and bold typography for easy readability. Our updated messaging focuses on confidence, style, and performance—values that resonate with today’s modern man while staying true to American Crew’s heritage as a trusted leader in men’s grooming.
The result was a significant growth in revenue for in-store sales, driven by increased product visibility, stronger shelf appeal, and deeper customer connection.
