Juicy Curls
We named them, created their logo & brand, built their website, designed their custom bottles and all packaging.
Juicy Curls came to us with a great product and zero brand identity. They needed everything — a name, a logo, a voice, a website, and packaging that could compete on shelf and online. We built it all from the ground up.
The naming process started with the product's personality: bouncy, fun, confident, and unapologetically textured. From there we developed a full brand identity system — logo, color palette, typography, and a visual language that works across every touchpoint.
The custom bottle design was one of the most technically involved parts of the project. Every curve, label zone, and print spec was designed to work with their specific manufacturing process. The result is packaging that looks as good in someone's bathroom as it does in a product photo. The website tied everything together with a curl-type quiz, e-commerce integration, and copy that speaks directly to their community.