Park Avenue Interior Design
"All Spaces, All Styles, All YOU." A complete brand identity for one of Scottsdale's top interior design firms — logo, brand book, website, and ongoing marketing collateral.
Park Avenue Interior Design is an award-winning Scottsdale firm that works across residential and commercial spaces. They had the talent, the portfolio, and the client list — but a brand identity that didn't match any of it. Before working with us, their visual presence undersold them at every touchpoint.
We developed a complete brand identity from the ground up: logo, color system, typography, and a brand book that gave their team a clear standard to work from across every deliverable. The tagline "All Spaces, All Styles, All YOU" was built around their core positioning — the idea that great interior design is fundamentally personal.
The website was designed to let their portfolio do the talking, with a clean, editorial aesthetic that gave their photography the space it deserved. We also produced ongoing marketing collateral — business cards, promotional materials, and presentation assets. The results followed: a significant increase in inbound business and a #2 ranking on Houzz in one of the most competitive design markets in the country.