Remington

Remington — MTD Southwest, an outdoor power equipment company, acquired Remington out of bankruptcy. The brand had lost much of its retail presence, but offered the promise of a broad, entry-level product line to complement their successful Troy-Bilt lines. The current branding just didn't cut it.

Hedging their bets.

The one-year brand development project began with an intensive brand discovery alongside their product team, resulting in a clear go-to-market strategy. We took our findings to the customer in a series of in-depth consumer research projects — eight focus groups and an online survey. True to form, consumers came up with one or two surprises that changed our course of action.

Sharpening the saw.

We worked closely with the MTD team developing the brand and packaging from the ground up. The result was a market-ready new brand — logo, tag line, messaging, trade dress, and packaging — ready for a full nationwide launch.

This is a multi-functional marketing and research solution that provided excellent service and insight for our project. They carefully listened to our needs and crafted a plan that met our timeline, budget, and overall goals. As a result, we have a consumer-tested and validated brand strategy that we plan to launch nationwide in our product channels.

— Aaron N. Hanlon, VP, Product Marketing & Development, MTD Southwest